With this handy little tool I only need to enter in a business phone number and it looks up the rest of the information using the White Pages API. After adding in additional information such as the company website or other contact information within a single click I can submit the info into Sugars Lead Module and now I am ready to send out emailing and mailings with my sales letters or offers.
I currently have armed my twenty something sister with this tool and the local yellow pages; with very specific instructions on which ones to target.
All she needs to do is: Enter in the business phone number, click the reverse lookup button, verify the information and submit to Sugar.
She is happy because she doesn't have to hand enter the information into a spreadsheet or directly into the CRM package and I know that their are no mistakes in the entry form.

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